Hibla means 'strand' or 'fiber'
it also represents the quality of our connections and the strength we gain from interconnectedness.
Our Mission
To showcase Filipino craftmanship and creativity to the global market while empowering the same artisans with fair, sustainable livelihoods and provide opportunities to thrive.
Our Pillars
DESIGN
We focus on modern designs for the modern home infused with traditional techniques and craftmanship. Our aesthetic is contemporary with a bit of whimsy and a lot of warmth.
We find creatives and artisans that use natural materials in innovative ways and with an eye towards originality, quality and longevity.
SUSTAINABILITY
Our materials are natural, abundant and renewable. Our products will always be sustainably-sourced, ethically-produced and eco-friendly.
By embracing thoughtful design and responsible sourcing, we help reduce environmental impact while supporting a more sustainable future.
RESPONSIBILITY
We believe beautiful products should create a positive impact. That's why we work with skilled Filipino artisans, supporting fair wages, safe working conditions, and lasting livelihood opportunities.
We also prioritize responsibly sourced natural materials, creating handcrafted pieces that respect both people and the environment.
Hibla AB was founded by Jennifer Aguilar and Kristoffer Abardo, a Filipino husband-and-wife pairing that have called Sweden their home.
They hail from the Bicol Region of the Philippines, commercially the world's largest producer of abaca in the world. They grew up with furniture and decor woven from native materials and have taken for granted their natural durability, and craftmanship. With no other point of reference, they understood for a fact that woven products from natural fiber are beautiful and lasts for a very long time--from one generation to the next even as is always the case in their homes.
Flash forward to Sweden and their new adventure (both are professional artists seeking out their future in the wider world) and the inevitable rite of decorating a new apartment in a new city. They have found that the woven products in Sweden are not as resilient and durable as the ones from the Philippines and is missing that organic craftmanship that they have been so used to. Upon going back home the contrast is undeniably apparent and more surprisingly, the woven products in their hometown is sold at such a meager price that it seems unfair that the value the artisans provide comes at such a low cost.